ABOUT
ABOUT
Laura is like a Trivial Pursuit scoring token of a creative leader, having collected all the wedges on the marketing board game. She's been an ECD and CD across a wide range of disciplines from traditional advertising, digital, and design to public relations, experiential marketing, and integrated commerce (yes that makes six pies for those counting). Much like game, her Twist is that she's exploring the bonus track of her career and started to collect wedges on the production side, overseeing all content production in her last role and even earning the golden pie for commercial directing. Her favourite category? Orange pie, sports and leisure. Her life motto? Roll the dice.
From 2020-2022, Laura was the Executive Creative Director at Mosaic North America overseeing all creative out of Canada. For the first time in 8 years, Mosaic earned a spot on Strategy Magazine’s Agency of the Year list in 2020; in 2021, the agency climbed 16 spots in the Creative Report Card and are now proudly in the top 25.
Prior to Mosaic, she was CD at Narrative / Bensimon Byrne / OneMethod where she specialized in building truly integrated, 360 campaigns. Alongside her creative partner Meredith Klapowich, she led some of the agency's most inspiring work, in multiple categories, including: Nike, Converse, Starbucks, Rexall, Scotiabank, Salesforce, Bayer, Constellation Brands, Nestlé, and Up Cannabis. Together, they helped build cross functional teams across all three agency divisions, grew Narrative to more than double in size and reimagined the agency’s brand identity, and earned a Gold at the 2019 Strategy PR Agency of the Year awards. She also held the #6 spot in Strategy Magazine’s top copywriters in Canada in 2019.
Laura’s most recognized work is for Casey House, where they launched the world’s first pop-restaurant (2017) and spa (2018), run by people living with HIV/AIDS, to shine a light on the stigma that still exists. These campaigns have received a long list of global accolades, including Lions, tigers, bears, Pencils, and Clios.
Contact: lauralserra@gmail.com