Stush Patty, a local independent gourmet Jamaican Patty company, came to us looking for help to reinvent their brand. The challenge was to reimagine their brand identity and visual language to ensure it was a true reflection of the quality products it was producing: the first ever patty made with natural, real ingredients. The bonus? The shells were even vegan.

The brand was beginning to gain traction within the market but was struggling to get into high end retail chains because the STUSH branding wasn’t meeting a certain standard. Our goal? Create a compelling package design that would stand out in the frozen food section, attract a premium customer, and eventually make the frozen patty as accessible as the frozen pizza.

Role: ECD