To launch Canopy Growth’s latest innovation in ready-to-drink beverages in March 2021, we executed a full, 360-degree program including: package design, strategic positioning, tagline and brand guidelines, social strategy and community management, media buying, as well as their North American launch campaign. The campaign includes a 30s TVC, 15s OLV, print, OOH, as well as all assets for social and digital.

Role: ECD